(pronounced D-M-EXCO / Digital Marketing Expo & Conference) is in fact an annual Digital Marketing and Advertising trade show. Since 2009, Cologne
, Germany has hosted the largest trade fair for the digital industry in Europe. From 2000 to 2008 the online-marketing-Dusseldorf (OMD) trade fair was the predecessor of DMEXCO.
DMEXCO covers marketing techniques such as online marketing, tracking, targeting, digital content (video as well as audio marketing), mobile marketing , social media marketing, performance-based marketing, e-mail marketing, affiliate marketing, search engine marketing as well as in-game advertising and subjects such as virtual and augmented reality, connectivity and also the Internet of Things.
Note: At the fair, marketers, agencies (media agencies, media planning agencies, advertising agencies, full service agencies) as well as engineering service providers are given the opportunity to provide their services and products.
Koelnmesse organizes the trade fair, and the technical and conceptual sponsors are in fact the Bundesverband Digitale Wirtschaft (BVDW) e. V. and the Vermarkterkreis (OVK) online. GWA (Gesamtverband Kommunikationsagenturen), Art Directors Club Germany, AGOF (Arbeitsgemeinschaft Online Forschung), Fachgruppe Online Mediaagenturen (FOMA), OWM (Organization Werbungtreibende in the Markenverband) and IAB Europe (Interactive Advertising Bureau) are also other official partners.
DMEXCO is the benchmark fair on the digital economy. Although DMEXCO began in 2009, it is currently the world's most important business and information platform in the digital economy. DMEXCO's next edition is scheduled to arrive at Messe Cologne, Cologne, Germany in September 2021; DMEXCO 2021 will bring together more than 1000 exhibitors, more than 550 speakers and over 41,000 visitors.
DMEXCO 2021 is designed to become the world's leading ecosystem for digital marketing. It becomes the main meeting point for all major decision-makers in the digital economy, where ideas are used to produce concrete business.
Note: Half of these decision-makers will come from overseas, reflecting the event 's international character.
The exhibitors from around the globe will participate in this particular event to show their products and services to international and national buyers. The industry 's top mobile, affiliate, performance, search, email, social, and moving image marketing companies will participate as exhibitors at the exhibition. Around 13 per cent of exhibitors came from abroad in the previous year. The companies involved in game advertising , online games, targeting, tracking, ad serving, email marketing will even participate as exhibitors in addition to all of those individuals.
THE ADVANTAGES OF GOING TO DMEXCO
Not only is DMEXCO the world's largest digital marketing event, it's also a fun and interesting setting for doing business and making long-term business connections for your company.
WHAT MAKES DMEXCO 2021 SPECIAL
The DMEXCO days are packed with marketing ideas, trend predictions, strategies and deals. In fact, DMEXCO is a catalyst for innovation and growth, with a focus on dialogue. The DMEXCO Start-up Village connects younger media, marketing and tech firms with prospective customers , associates and investors.
WHO CAN DMEXCO 2021 MEET?
Professionals attending DMEXCO 2021 represent different sectors-from creative and media to technology, through advertising and marketing. Every year, the gathering is attended by the biggest brands in the global digital economy along with the young start-up leaders. Key influencers as well as business visionaries take the stage as speakers.
COLOGNE EXPLORING WITH STYLE & COMFORT
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